Brandon Schauer:
Across all the loyalty-related work I’ve done, engagement has always been the predictor of loyalty. The more times a person uses the service and the more time she spends with it the more likely she is to renew.
via adaptivepath.com
Brandon Schauer:
Across all the loyalty-related work I’ve done, engagement has always been the predictor of loyalty. The more times a person uses the service and the more time she spends with it the more likely she is to renew.
FT.com, reporting on a survey by MerchantCircle, an association of local business owners, says Facebook Places is already popular with its members. Bad news for Foursquare and Gowalla.
[The] survey suggests 32 per cent of its members are promoting their business through Facebook Places and an additional 12 per cent plan to use it in the coming months.
Foursquare’s usage has risen from 2 per cent to 9 per cent over the past year, but it has not grown over the past quarter.
While Groupon, which offers discounts from local businesses to group buyers, is being valued in the billions of dollars, only 6.6 per cent of local merchants have offered a “daily deal” using its service. However, 13 per cent plan to do so
Beluga is a mobile app for communicating with small groups of friends by SMS or in-app messages. That's a crowded field, but Beluga is clever about how they are using Facebook, iPhone and Android to spread virally.
I'm struck by how many of these tactics -- all of the Facebook techniques, and many of the others -- would work for building your website community, too.
Push notifications every time a friend joins: One creative tactic that Beluga uses is a push notification every time a friend joins. When a user downloads an app, there’s a big chance that they will drop off. In fact, 26 percent of users who download mobile apps use them just once, according to a study from mobile analytics startup Localytics. Reminding users that the app exists when new friends join helps activate “sleepers”, or people who have downloaded the app but have forgotten about it.
If Assange can be convicted of a crime for publishing information that he did not steal, what does this say about the future of the first amendment and the independence of the internet?
The Economist points out that the whole net neutrality debate plays to the strengths of the telecoms and others who wish to balkanize the internet.
Rather than trying to mandate fairness in this way—net neutrality is very hard to define or enforce—it makes more sense to address the underlying problem: the lack of competition.
"The future of the internet: A virtual counter-revolution" via economist.com
“To paraphrase Anita Brookner, ‘At some point you’re going to have to come to terms with who you are, however unpleasant, if you’re going to be anything at all.’ ”
A week ago Facebook launched Places, the social network's entry into location-based marketing. Partners Foursquare, Gowalla, Yelp and Booyah appeared onstage and talked up their cooperation with the giant.
Now that the Places service has been live for a week in the US, how is it changing our checkin behaviors? And what does the announcement mean for location-based marketing generally?
At the Places announcement, Foursquare and the other partners were quick to point out that Facebook was bringing checkins into the mainstream.
Earlier this spring, I gave a talk on nonprofit social media to the DC chapter of the American Marketing Association.
Now, I'm a tech guy, so it was a little intimidating -- and fun -- to speak to a houseful of marketing folks. (I'm still not sure I was their first choice... :))
But it was a great crowd, and Em Hall provided counterpoint from the messaging perspective. We were even asked to present again at at #DCWeek a month later, which we happily did.
The slides from that talk are worth sharing because they start from a point that is too often overlooked as nonprofits scramble onto Facebook or Twitter or what-have-you.
There are lots of examples here of high-impact campaigns. Some, like Pepsi Refresh, take lots of money. Some, like, invisiblepeople.tv, run mostly on passion.
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