Code, Camera, Action - Filed under 'marketing'

Location Marketing after Facebook Places Checks In
- 28 Aug 2010
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A week ago Facebook launched Places, the social network's entry into location-based marketing. Partners Foursquare, Gowalla, Yelp and Booyah appeared onstage and talked up their cooperation with the giant.

Now that the Places service has been live for a week in the US, how is it changing our checkin behaviors? And what does the announcement mean for location-based marketing generally?

At the Places announcement, Foursquare and the other partners were quick to point out that Facebook was bringing checkins into the mainstream.

Check in to my parlor...

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Email as social platform - GigaOm
- 26 Aug 2010
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Gmail is the most viable launch pad for new Google services. From Google Talk to Google Buzz and now to Google Voice, Gmail has a mass audience and the momentum qualities to turn a new feature into a must-have service. There are about 173 million Gmail accounts, while Yahoo Mail has 284 million and Hotmail has 360 million.

It’s part of my long-standing belief that inherently unsocial companies like Google should be using email as a way to become more social.

via gigaom.com

But does this extend to mobile? With widespread adoption of Google Voice, it could.
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Web Traffic Trends for the New Year: "Brevity" and "Relevancy"
- 9 Jan 2010
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Hitwise's Sandra Hanchard reviews last year's web traffic trends. "The year of the status update," she calls it.

So if I had one standout message for marketers in 2010: ‘Brevity’ and ‘Relevancy’ of communications will be the earmarks of success for engaging with the 24/7 connected consumer.

via hitwise.com
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Marketing to Foursquare Users
- 18 Nov 2009
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NYTimes explains how businesses can use Foursquare for marketing --

“For a small business with a limited advertising budget, it’s a great way to promote ourselves,” said Olivia O’Neal, owner of Sugar Mama’s. The shop offers Foursquare mayors a free cup of coffee each time they come in, and regular patrons receive their 10th cupcake free. “There are about 67 people currently working on those offers, and for a small family-owned business like ours, that’s a really big number,” Ms. O’Neal said.

via nytimes.com

Could a similar approach work for nonprofits?
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Don’t make me a target
- 17 Nov 2009
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Chris Messina on location-based advertising:

We have a long way to go to make this kind of engagement simpler, but longterm, I want to be the one who manages who does and doesn’t get the right to “target” me. I don’t want to opt-out — I want companies to request the privilege of showing up on my phone, in my activity stream, or in my inbox when I ask them to, at my convenience. I want to be able to put out a list of my desires and requirements, and then have companies bid for my business. And it’s fine with me if there’s a middleman broker in the middle that takes a cut, as long as I’m getting a better deal with better service than I would have otherwise.

via factoryjoe.com
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How to Market Your Business With Facebook - NYTimes
- 13 Nov 2009
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The Times publishes a solid introduction to marketing on Facebook. With anecdotes about what does and doesn't work and links to how-to resources. Though most of the examples are from small businesses, it's applicable to nonprofits, too.

Some basic rules: Buy-buy-buy messages won’t fly. The best practitioners make Facebook less about selling and more about interacting. Engage with fans and critics. Listen to what people are saying, good and bad. You may even pick up ideas for how to improve your business. Keep content fresh. Use status updates and newsfeeds to tell fans about specials, events, contests or anything of interest.

via nytimes.com
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Unedited student blogs help college recruiting
- 2 Oct 2009
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Dozens of colleges — including Amherst, Bates, Carleton, Colby, Vassar, Wellesley and Yale — are embracing student blogs on their Web sites, seeing them as a powerful marketing tool for high school students, who these days are less interested in official messages and statistics than in first-hand narratives and direct interaction with current students.

But so far, none of the blogs match the interactivity and creativity of those of the Massachusetts Institute of Technology, where they are posted prominently on the admissions homepage, along with hundreds of responses from prospective applicants — all unedited.

via nytimes.com

Debra Askanase quotes this story in a good write-up of the benefits of uncensored corporate blogging -- for audiences beyond potential college students.

As colleges go, so, eventually, go we all.
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